Course with Ariel

Ariel — How to Pitch Journalists Without a PR Budget

How to pitch journalists, for the founders you teach who have no PR budget and hear nothing back. Four weeks between your Wednesday clinics building a list of twenty names, ending when three pitches survive an editor who deletes without reading.

What you’ll master — Outcomes you can use

  1. Three pitches survive that editor unchanged

Your tutor

Brisk · Faintly impatient

The plan — What’s inside

  1. Reading the Reporter's Last Ten Stories
  2. Building a List of Twenty Names
  3. The Subject Line That Gets Opened
  4. The Pitch and the Follow-Up

4 parts

Questions about this course

How do I get founders drafting real journalist pitches between my weekly clinics?

How to pitch journalists, for the founders you teach who have no PR budget and hear nothing back. Four weeks between your Wednesday clinics building a list of twenty names, ending when three pitches survive an editor who deletes without reading.

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