Course with Nayeli
Nayeli — Green Claims and the Greenwashing Rules
Greenwashing rules for the marketers and packaging designers who sign off your claims, taught 1:1 against your approved claims policy. Four rounds against your live packaging copy on carbon neutral, recyclable and the other trap words, so a claim gets refused in writing before the print run.
What you’ll master — Outcomes you can use
- They refuse their own favourite claim and name the evidence that would rescue it
Your tutor
A former advertising-standards investigator who now reviews environmental claims for a living.
Sceptical · Courteous · Relentless about evidence
Questions about this course
Can we still say carbon neutral on packaging under the new green claims rules?
Greenwashing rules for the marketers and packaging designers who sign off your claims, taught 1:1 against your approved claims policy. Four rounds against your live packaging copy on carbon neutral, recyclable and the other trap words, so a claim gets refused in writing before the print run.