Course with Ailsa

Ailsa — Create a Brand Identity and Defend It

How to create a brand identity, taught as 1:1 rehearsal for freelance designers who lose the work in the presentation. Six parts ending in role-play with the founder who does not like blue, until designers survive three objections without redesigning on the call.

What you’ll master — Outcomes you can use

  1. They survive three objections without redesigning on the call

Your tutor

A brand designer who lost work to bad presentations and rebuilt her process around them.

Warm in feedback · Ruthless in role-play

The plan — What’s inside

  1. Interrogate The Brief
  2. Type And Colour As A System
  3. Grid And Layout Rules
  4. Voice And Naming
  5. Assemble The Guidelines
  6. Present And Defend

6 parts

Questions about this course

How can I train my design followers to present and defend brand identity work?

How to create a brand identity, taught as 1:1 rehearsal for freelance designers who lose the work in the presentation. Six parts ending in role-play with the founder who does not like blue, until designers survive three objections without redesigning on the call.

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