Course with Mihail
Mihail — Communicate a Price Increase Without Discounting
How to communicate a price increase to a customer with flat usage, rehearsed against a buyer who threatens to go to market. Three weeks of recorded calls and follow-up emails, ending when account owners state the uplift inside two minutes and never volunteer a discount.
What you’ll master — Outcomes you can use
- The rep states the uplift inside the first two minutes, never volunteers a discount, and keeps the renewal date intact across three consecutive role-plays
Your tutor
A commercial negotiation coach who spent a decade buying software before he sold it.
Threaten to go to market · Name a cheaper competitor
The plan — What’s inside
- Value Delivered Since Last Renewal
- Delivering the Number Without Apologising
- Holding the Line Under Escalation
3 parts
Questions about this course
How do I tell a customer their price is going up without discounting?
How to communicate a price increase to a customer with flat usage, rehearsed against a buyer who threatens to go to market. Three weeks of recorded calls and follow-up emails, ending when account owners state the uplift inside two minutes and never volunteer a discount.